我们的 visual identity is a key component of our brand, and works in conjunction with the stories we tell to our audiences.
我们的 visual identity consists of logos and marks, color, 排版, 设计组件和摄影. A cohesive visual identity indicates strength, trust and clarity to our audiences but at the same time, elements of our identity can be flexible and evolve.
标志及标志
圣. 爱德华的标志
的 主要标志 代表圣. 艾德是最高级别的 should always be used as the most dominant mark in communications. 在显影材料时, particularly for new audiences unfamiliar with our university, always use the 主要标志 first and most often as opposed to other marks (such as athletic and spirit marks).
核心标识标识锁定
核心标识标识锁定 are available to represent specific schools, 部门s and organizations. 它们通常使用St. 爱德华的 wordmark to reinforce the primary brand.
其
我们的 其 include brand extension identities that promote a related but separate program or organization within the university. 我们的子品牌是Wild Basin, 的 Kozmetsky卓越中心, 圣十字学院, 校友 Association and Mary Moody Northen 剧院.
运动员的身份
St. 爱德华大学 separate athletic symbols and marks to represent athletic programs and promote school spirit. 体育运动 identities should never be used in place of the university logo in any academic application, nor should they be used in other capacities, such as to promote student groups or events that are not approved by 体育运动.
品牌图形标识
核心标识标识锁定 are the only logos that are available to represent your school, 办公室, 部门, 程序或St内的其他单位. 爱德华的.
Any combination of design elements and text used in marketing materials, 服装, merchandise or promotional items is considered a graphic and not a logo. Many times university groups require a graphic treatment to represent their campaign, 计划或事件. Examples of these branded graphics include LiveWellSEU and advancement campaign identities (such as the 教师 & 员工活动). Learn more about the differences between branded graphic identities and logos.
大学印章
大学印章 is reserved for the highest official communication of the university. 的 seal is not to be used as a branding or marketing logo or in place of the 主要标志. 在所有情况下， 寻求书面批准 使用印章.
Color
Color is a key component of our identity. Consistent use of color is essential to a unified brand image. 我们的 color palette represents our heritage, distinguishes our brand and creates consistent experiences for our audiences.
排版
排版 is a powerful tool that can add visual meaning to our communications. 我们的字体反映了St. 爱德华的 brand identity and include a wide variety of options to allow for flexibility when creating communications in a variety of mediums.
设计组件
设计组件 give our brand a pop of personality and can act as useful graphic markers to call attention to important points of information. 设计组件 can include graphic elements, icons and display font treatments.
摄影
我们的 visual identity comes together through vibrant images that are personal, authentic and bold. 我们的摄影 style aims to engage and captivate the viewer with honest, relatable photos.